Here's a peek into Barometer findings
1. Alumni who rate their student experience highly are significantly more disposed to supporting it with their time, money or advocacy within their circles of influence. However, there is also an opportunity to sway those whose experience has been mixed - to a much more positive disposition. Reputation is not fixed.
2. Alumni are significantly more likely to be interested in donating money to their alma mater if they:
3. Net promoter score measures alone are not sufficient to understand what's happening with alumni. Typically, alumni will recommend their alma mater (showing high scores) - after all, they have made a large investment of time and money in their decision to qualify at the institution. It represents a serious chunk of their life....quite a different thing to asking someone about a product or service they've used briefly, that costs relatively little and where there's little sense of involvement in the decision. They have a lot at stake; it is more likely they will recommend the university. A high NPS score is common.
However, this doesn't mean that it is unqualified recommendation for all courses or all modes of study. It doesn't mean they are disposed to be a pro-active champion of the university in the circles in which they move. It doesn't mean they would give any time or any money to support their alma mater, even if they have the capacity to do so. A more nuanced understanding of the alumni perspective is required than can be provided by NPS alone.
4. Some of the biggest obstacles for alumni in donating money to their Australian university are:
5. Three bright spots in the current level of sentiment stand out: